VP, Sales West

Western United States

About

The VP of Sales West will lead and scale our sales organization across the Western region of the United States, driving revenue growth through enterprise-level sales of our AI Decision Intelligence platform. This executive position requires a strategic leader who can build and manage high-performing sales teams, develop key client relationships, and execute complex sales strategies in the enterprise AI space. The ideal candidate will bring a consultative, solution-based approach to sales, with the ability to articulate the transformational impact of AI-powered decision intelligence to C-suite executives. As part of the senior leadership team, the VP of Sales West will collaborate closely with Product, Marketing, and Customer Success to refine go-to-market strategies and ensure client success across the Western territory.

Responsibilities

Drive Regional Revenue Growth - Lead the sales organization to consistently achieve and exceed revenue targets across the Western region, with full ownership of pipeline development, forecasting accuracy, and strategic account planning.

Build & Lead High-Performance Teams - Recruit, develop, and retain top sales talent while establishing a performance-driven culture that emphasizes consultative selling, strategic thinking, and technical expertise in AI solutions.

Execute Enterprise Sales Strategies - Direct complex, high-value enterprise sales cycles from prospect identification through deal closure, positioning Snowfire's AI Decision Intelligence platform to C-suite decision-makers.

Implement AI-Enhanced Sales Processes - Leverage cutting-edge sales intelligence platforms and AI tools to optimize pipeline management, account targeting, and sales productivity across the Western territory.

Drive Strategic Market Expansion - Identify and develop new market opportunities within the Western region, collaborating with executive leadership to refine go-to-market strategies and expand into untapped verticals.

Skills

Strategic Sales Leadership - Expert ability to translate company vision into actionable sales strategies, territory plans, and team objectives aligned with business goals

AI-Enhanced Sales Technology - Proficiency with modern sales tech stack including AI sales intelligence platforms, pipeline management tools, and sales engagement solutions

Enterprise Negotiation - Advanced negotiation capabilities for navigating complex procurement processes, pricing discussions, and contract terms with sophisticated enterprise buyers

Revenue Operations - Strong understanding of sales metrics, forecasting methodologies, and revenue operations to build predictable, scalable sales processes

Executive Communication - Exceptional presentation and communication skills for articulating complex AI value propositions to C-suite executives and representing sales perspectives in leadership discussions

Qualifications
  • 10+ years of enterprise software/SaaS sales experience with at least 5 years in leadership roles, consistently exceeding revenue targets ($10M+ ARR)
  • Proven success building and scaling high-performing sales teams across multiple territories in the Western United States
  • Demonstrated experience selling AI, analytics, or data intelligence solutions to C-level executives with significant deal sizes ($500K+ ACV)
  • Bachelor's degree required (MBA preferred), with willingness to travel up to 50% within the Western region
  • Established network of relationships with enterprise technology decision-makers in key Western markets (CA, WA, CO, etc.)
  • Bonus Points
  • Experience in AI/ML, data analytics, or decision intelligence industries
  • Successful history of launching new products or entering new markets
  • Prior experience working with private equity or venture-backed technology companies
  • Experience implementing and optimizing AI-powered sales technologies
  • History of mentoring sales professionals who advanced to leadership positions
  • Active participation in relevant industry associations and thought leadership
  • Established relationships with enterprise technology decision-makers in the Western region
  • Experience selling alongside consulting or professional services teams
  • Multi-language capabilities relevant to Western regional markets
  • Track record of creating innovative sales approaches or methodologies
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