Your privacy is important to us. This Privacy Policy describes how Snowfire Corp. ("Snowfire", "we", "us", or "our") collects, uses, stores, discloses, processes, and transfers your personal information through your access to or use of Snowfire products and services, including Snowfire AI, the website at www.snowfire.ai, its subdomains, related websites, mobile applications, and other offerings (collectively, the "Services"). By accessing or using the Services, or where required by applicable law, opting into this Privacy Policy, you signify your acceptance of this Privacy Policy. If you do not agree, please do not use the Services.
Snowfire may update this Privacy Policy from time to time by posting changes at www.snowfire.ai/legal/privacypolicy and, where feasible, notifying users via email. Your continued use of the Services after such changes constitutes acceptance, unless additional consent is required by law. For any questions, contact us at privacy@snowfire.ai or (888) SNO-FIRE ((888) 766-3473).
Key Points
- Applicability: This Privacy Policy applies when you access or use the Services or share information with Snowfire.
- Information Collected: We collect information you provide, information from your devices, and data from partners, cookies, and tracking technologies.
- Use of Information: We process your information with consent or as needed to provide Services, comply with legal obligations, or pursue legitimate interests.
- Sharing Information: We share information with partners, service providers, and third parties to provide Services or as required by law. We do not use your information to train generative AI models unless authorized.
- Storage and Security: We store data in the United States and use technological and organizational measures to protect it.
- Your Rights: You can access, correct, delete, or restrict your personal information, subject to applicable laws.
- Children: The Services are not for use by individuals under 18 or the minimum age permitted by applicable law.
Privacy Policy Applicability
This Privacy Policy governs your use of the Services and any information shared with Snowfire. It does not apply to third-party websites linked to or from the Services or those embedding Snowfire’s content. We do not control the privacy practices of such third parties.
Information We Collect
We collect personal information you provide through the Services, including via website forms, phone, email, or other methods. This includes, but is not limited to:
- Profile or Contact Data: First and last name, email address, username, password. Sources: You, affiliated entities, partners, advertising networks, data analytics providers. Shared with: Advertising networks, third-party vendors, authorized partners.
- Commercial Data: Consumer profiles, purchase history. Sources: You, affiliated entities, partners. Shared with: Service providers, advertising networks.
- Device or IP Data: IP address, browser type, device type, interaction data, cookies. Sources: You, service providers, data analytics providers. Shared with: Service providers, advertising networks.
- Web Analytics: Web page interactions, referring sources, usage statistics. Sources: You, service providers, data analytics providers. Shared with: Service providers.
- Professional Data: Employer, job title. Sources: You, affiliated entities, partners. Shared with: Service providers.
- Financial Data: Payment card type, last 4 digits, billing address. Sources: You, service providers. Shared with: Third-party vendors.
- Sensory Data: Photos. Sources: You, service providers. Shared with: Service providers.
- Inferences: User attributes, behavior profiles. Sources: You, service providers, data analytics providers. Shared with: Service providers, third-party vendors, authorized partners.
- Other Information: Information in communications (e.g., emails, texts). Sources: You. Shared with: Service providers.
Additional Sources
We may obtain information from partners, service providers, or third-party sources (e.g., employers providing account details or third-party Generative AI Products you interact with). We use cookies, web beacons, and tracking technologies (e.g., Google Analytics, HubSpot, Wix) to collect data like IP addresses, browser details, and online activity.
Sensitive Information
We do not collect sensitive personal information (e.g., race, ethnicity, religious beliefs, health, or financial account numbers) or information about criminal convictions.
Cookies and Tracking
We use the following cookies and similar technologies:
- Essential Cookies: Required for Service functionality (e.g., login, language preferences).
- Functional Cookies: Record choices and personalize content.
- Performance or Analytical Cookies: Track usage and campaign performance (e.g., Google Analytics).
You can manage cookies via browser settings, but disabling them may affect Service functionality. Learn more at http://www.allaboutcookies.org or opt out of interest-based ads at https://adssettings.google.com, optout.aboutads.info, or www.networkadvertising.org/choices.
How We Use Your Information
We process personal information with your consent, for contractual necessity, to comply with legal obligations, or to pursue legitimate interests, such as:
- Optimizing and personalizing the Services.
- Improving customer support and processing transactions.
- Sending communications (e.g., updates, marketing emails with unsubscribe options).
- Serving targeted ads with your consent.
- Conducting analytics and research.
We do not use your information to train Generative AI Products unless explicitly authorized.
How We Share Your Information
We share information with:
- Service Providers: Including analytics, marketing, and security vendors (e.g., AWS, Cleverbridge).
- Third Parties: For legal compliance, corporate transactions, or to protect rights and safety.
- Generative AI Products: Only if you authorize sharing; otherwise, we do not share or use your data to train such models.
Publicly posted information (e.g., reviews) may be accessible to others, and you assume responsibility for such disclosures. Aggregated, anonymized data may be used for research or analytics without identifying you.
Storage and Security
Data is stored in the United States, and you consent to its transfer from your location. We use secure measures, including:
- SSL encryption for data transmission.
- Storage with trusted providers like AWS.
- Password protection and least-privilege access.
- Encryption at rest and in transit.
Learn more about AWS security at https://aws.amazon.com/security/. Cleverbridge, our merchant of record, has its own privacy policy at https://grow.cleverbridge.com/privacy-policy.
Data Retention
We retain personal information as long as necessary for the purposes outlined, consistent with legal obligations, or for backup, fraud prevention, or audit purposes. Data is deleted after retention periods expire.
Accessing and Updating Your Information
You may:
- Access or request details about your personal information.
- Correct inaccuracies or request deletion.
- Object to or restrict processing.
- Request data portability.
- Withdraw consent (though this may limit Service access).
Contact us at privacy@snowfire.ai or (888) 766-3473. We may verify your identity before processing requests.
Additional Privacy Information
- Children: The Services are not for individuals under 18 or the minimum age permitted by law. We do not collect their data without parental consent.
- California Residents: You may request information about disclosures for direct marketing under California Civil Code Section 1798.83.
- Data Transfers: Data is processed in the United States and other locations where our providers operate, with safeguards to ensure protection.
EU, UK, and Swiss Data Subject Rights
If you are in the EU, UK, or Switzerland, you have rights under GDPR or FADP, including:
- Accessing or obtaining a copy of your Personal Data.
- Correcting or supplementing incomplete data.
- Requesting erasure or restricting processing.
- Withdrawing consent or objecting to processing.
- Requesting data portability.
- Filing a complaint with a supervisory authority (see https://edpb.europa.eu/about-edpb/board/members_en).
We process Personal Data based on consent, contractual necessity, or legitimate interests (e.g., improving Services, marketing, legal compliance). Contact us at privacy@snowfire.ai for requests.
Brazilian Data Subject Rights (LGPD)
If you are in Brazil, you have rights under the LGPD, including:
- Confirming processing activities.
- Accessing or correcting personal information.
- Requesting anonymization, blocking, or deletion.
- Obtaining data portability or revoking consent.
- Filing a complaint with the ANPD.
Requests can be made via privacy@snowfire.ai, and we will respond within 15 days.
US State Privacy Rights
Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, or Montana have rights, including:
- Accessing, correcting, or deleting personal information.
- Opting out of sales or targeted advertising (e.g., via Global Privacy Control).
- Non-discrimination for exercising rights.
California residents may also limit sensitive data use or opt out of cross-context behavioral advertising. Contact us to exercise these rights.
Third-Party Services
We use third-party services for analytics, advertising, and hosting, including:
- Google Analytics 4, Google Tag Manager, Google Fonts, Google Hosted Libraries: Trackers, usage data (United States).
- Meta Ads Conversion Tracking, Meta Events Manager: Trackers, clicks (United States).
- Wistia Widget: Trackers, usage data.
- Sentry: Various data for infrastructure monitoring.
- X Post Button/Social Widgets: Trackers, usage data.
- Webflow: Usage data for hosting.
- Cloudflare: Various data for traffic optimization.
- HubSpot CRM: Company name, username (United States).
- LinkedIn Website Retargeting: Trackers, usage data.
These services may collect data subject to their privacy policies. Opt out of interest-based advertising via the links provided or browser settings.
Legal Action and System Logs
We may use your data for legal purposes or system maintenance, including collecting logs or IP addresses.
Changes to This Privacy Policy
We may update this Privacy Policy, with changes posted at www.snowfire.ai/legal/privacypolicy and, where feasible, notified via email. Continued use constitutes acceptance unless further consent is required.
Owner and Data Controller Snowfire Corp. 16192 Coastal Hwy, Lewes, DE 19958 Contact: privacy@snowfire.ai or (888) 766-3473
